To create an SEO-friendly blog:
• Determine blog keywords/keyword phrases (up to 10):
- What are the topics you plan to cover?
- What terms do your audiences use for these topics?
- What terms do your competitors use for these topics?
- How do people search for these topics?
- Does your blog complement an hp.com web section?
• Use the keywords you identified to optimize your blog
- Prioritize keywords to identify main theme (primary KW)
- Use the primary keyword in your blog URL
- Use the primary keyword be in your browser title tag <title> – the title that displays
- on a search results page (65 characters with spaces)
- Use the list of keywords be associated with your blog in the <meta keyword> tag
- (5-7, up to 10, as few as 2)
- Incorporate the primary keyword into your blog title <H1> if appropriate (it should
- be natural – don’t force it) (no character limits from an SEO perspective)
- Use keywords in <meta-description> tag. This displays on a search engine results
- page (up to 140 characters with spaces
Create SEO-worthy blog entries and use links strategically
• Write interesting keyword-oriented blog entries designed to stand out, attract attention and motivate inbound links
• Create blog entry titles that contain keywords (avoid… “I was just thinking” if you want blog entry titles to help with SEO)
• Plan to have relevant pages on the hp.com website link to blog entries and make sure the link labels are keyword-rich (contain keywords relevant to the destination)
• Link to credible, relevant blogs to build network/relationships
• Link to previous related blog entries
• Comment in credible external blogs to build relationships
No comments:
Post a Comment