Thursday, November 19, 2009

Improve your blog’s SEO

To create an SEO-friendly blog:
• Determine blog keywords/keyword phrases (up to 10):

  1. What are the topics you plan to cover?
  2. What terms do your audiences use for these topics?
  3. What terms do your competitors use for these topics?
  4. How do people search for these topics?
  5. Does your blog complement an hp.com web section?

• Use the keywords you identified to optimize your blog

  1. Prioritize keywords to identify main theme (primary KW)
  2. Use the primary keyword in your blog URL
  3. Use the primary keyword be in your browser title tag <title> – the title that displays
  4. on a search results page (65 characters with spaces)
  5. Use the list of keywords be associated with your blog in the <meta keyword> tag
  6. (5-7, up to 10, as few as 2)
  7. Incorporate the primary keyword into your blog title <H1> if appropriate (it should
  8. be natural – don’t force it) (no character limits from an SEO perspective)
  9. Use keywords in <meta-description> tag. This displays on a search engine results
  10. page (up to 140 characters with spaces


Create SEO-worthy blog entries and use links strategically

• Write interesting keyword-oriented blog entries designed to stand out, attract attention and motivate inbound links

• Create blog entry titles that contain keywords (avoid… “I was just thinking” if you want blog entry titles to help with SEO)

• Plan to have relevant pages on the hp.com website link to blog entries and make sure the link labels are keyword-rich (contain keywords relevant to the destination)

• Link to credible, relevant blogs to build network/relationships

• Link to previous related blog entries

• Comment in credible external blogs to build relationships

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